More Than Meets the Eye

The advantages of a Hasselblad digital solution over high-end 35mm DSLRs does not stop at the larger sensor (fifty percent larger than full frame 35mm DSLRs). Taking advantage of Hasselblad´s unique Instant Approval Architecture (IAA), the Hasselblad Natural Color Solution, and direct conversion to DNG format will improve both the quality of your images and your workflow.